[ARTÍCULO] 26/03/2018- BTS: El grupo K-Pop que triunfó en los Estados Unidos.

En 2017, si le hubiéramos pedido a la gran mayoría de los estadounidenses que nombraran solo a un artista coreano, las probabilidades de que esa respuesta hubiera sido “BTS” son rotundas. Conocidos como “Bangtan Sonyeondan” en Corea del Sur, esta banda de siete miembros ha pasado de ser una sensación pop local a convertirse en un fenómeno global que ha convertido al “K-pop”, en una palabra familiar en hogares que probablemente nunca hayan mirado hacia Corea del Sur.

¿Cómo hicieron lo imposible y rompieron el exclusivo y altamente competitivo mercado estadounidense? No solo consiguieron descifrarlo, sino que lo aplastaron gracias a su melodía, con un 1.6 millones de descargas de sus canciones, más de mil millones de transmisiones en línea y un verdadero ejército de fans, llamado “ARMYs”.

No importa que sus fans, en su mayoría, no comprendan, ni sepan coreano y por tanto les cueste entender grandes éxitos como “DNA” y “Mic Drop”. Pero esto no les ha impedido a los fans de BTS, que canten en una aproximación fonética, gritando los nombres de los miembros de la banda al unísono con sus “fanchant” patentados y, quizás lo más importante, comprando su disco. El último álbum del grupo, Love Yourself: Her de 2017, vendió casi 1.5 millones de copias físicas, de acuerdo con la lista Gaon de Corea del Sur.

Esto y muchas más cosas les han convertido con diferencia, en el álbum K-pop más vendido del 2017, y posiblemente el grupo K-pop más exitoso de todos los tiempos, considerando así también, la demanda que han podido generar en los mercados de habla inglesa.

Es un hecho notable que se hayan ganado los miembros Jungkook, Jimin, Jin, J-Hope, V, Suga y RM, un merecido lugar en la lista Forbes 30 Under 30 Asia 2018, premios que el grupo está feliz de compartir con sus fans.

“Creemos que muchas personas nos han ayudado a llegar hasta aquí “, dijo la banda, en una entrevista con el Forbes. “Hemos visto la lista en los periódicos, en algún momento del pasado. Forma parte de ella es todo un honor”.

El grupo se formó en el año 2013, por un sello en crecimiento de Corea del Sur, Big Hit Entertainment, la banda inicialmente se fundó con una influencia más próxima al hip-hop, pero con el paso del tiempo el grupo ha sufrido una evolución en su música. Su ascenso a la fama no fue de la noche a la mañana, sino que fue gracias a un marketing masivo y a un envoltorio de pop inteligente. BTS construyó su fama de manera deliberada y sin prisas, con álbumes lentos como 2 Cool 4 Skool, O! RUL8,2 ?, y Skool Love Affair, que juntos formaron parte de su serie “trilogía escolar” y tuvieron un éxito moderado en Corea del Sur y Japón.

Para 2016, BTS había comenzado su ascenso hipersónico a la fama internacional. Su segundo álbum, Wings, rompió récords como el debut más alto de un álbum de K-pop en los Estados Unidos, y un año después, rompieron su propio récord con Love Yourself: Her, el cual, alcanzó el puesto Nº 7 en la lista Billboard 200.

Pero esos números no son solo cifras sin sentido. El apoyo de los fans en los Estados Unidos, refleja la gran influencia que tiene sobre sus fans, haciendo aparecer a BTS en masa en programas de entrevistas como “The Ellen DeGeneres Show”, “Jimmy Kimmel Live!” y, por supuesto, en los American Music Awards, donde se convirtieron en la primera banda masculina coreana en actuar. Pero esto también les generó asombro a los propios miembros del grupo, que ven esto como una oportunidad positiva de la gran repercusión mediática creada a su alrededor.

“Últimamente, hemos comenzado a darnos cuenta de nuestra influencia en las personas, especialmente en nuestros fans. Solo esperamos que, con BTS, muchas personas en el mundo se sientan consoladas y sean capaces de sanar, y que compartan sus historias, ya sean grandiosas o pequeñas. ¡Realmente queremos ser parte de un mundo genial! ”

Tiene sentido que BTS se sorprenda por su influencia en sus fans. Sus seguidores, conocidos colectivamente como “Adorable Representative M.C for Youth” o acrónimo de ARMY, están notablemente organizados, y son capaces de movilizar la base de fans de la banda, a través de las plataformas de medios sociales con un efecto impresionante.

Gracias a campañas coordinadas por sus fans se han llevado importantes premios de la industria, como el Premio Top Social Artist en los Billboard Music Awards del año pasado. Tan expansiva es su influencia en las redes sociales, que BTS tiene más influencia que incluso figuras de medios sociales activas, superando a nombres como Justin Bieber y el usuario más infame de Twitter, Donald Trump, como el más tuiteado en el 2017.

A pesar de los bots rusos, BTS también superó al presidente estadounidense por un récord Guinness de compromisos en Twitter, generando un numero de 252.200 retweets por tweet (Donald Trump tiene un promedio de 98,000 Me gusta y retweets).

 

Source: Forbes

Trad. Esp: BTS Spain

**Si tomas la traducción, por favor, respeta TODOS los créditos**

6 comentarios on “[ARTÍCULO] 26/03/2018- BTS: El grupo K-Pop que triunfó en los Estados Unidos.”

  1. In simplified phrases, it is when an individual who
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    about subletting your condo. Subletting your residence is
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    That means that even in the event you do no injury, the original tenants will be entitled to a refund of only $265.
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    The start and end dates for the sublease agreement which includes the
    day, the month, and the 12 months. 6. If the Tenant(s) are authorised for the Sub-Lease: All parties
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    Any oral representations made at the time of executing this Sublease
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    they aren’t entitled to have any roommates.
    The Subtenant, on the expense of the Subtenant, will carry insurance coverage just like that required of the Sublandlord beneath the
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    THE SUBTENANT ACKNOWLEDGES THAT IT HAS SEEN OR BEEN SUPPLIED WITH A LEAD PAINT DISCLOSURE FROM THE
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    from any problems or legal actions brought by your tenant.
    All sublease agreements have to be reviewed and authorised through the Palo Verde Housing Workplace.
    When you’re certain of the principles, you should ship your landlord a letter saying you want
    to sublease at the least 30 days earlier than the time you hope to
    depart. Signal a subletting agreement that addresses these questions to keep away from issues.

    Each individual that’s subletting will have to pay a
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    downside with a subtenant, and the initial tenant has drafted a sublease
    contract, she or he might serve a 3-day discover of eviction generally.

    Any deposit must be labored out between the tenant and the subtenant.
    Why Sublease – If you don’t want your house throughout a portion of your lease,
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    Sure, the Subtenant is entitled to a replica of the Grasp Lease.
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    obligation, you’ll be leaving our residences empty, but should owe rent.
    If the subtenant has a problem with the property, the sublandlord-not the owner-must deal with it.
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    you can sublet your house, and if he agrees get him to substantiate it
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    In case your landlord fails to send a response throughout the 30 days, this shall be deemed consent to the subletting.

    If you happen to intend to leave permanently, the cleanest possibility is for the
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    MHM Properties recommends that on or close to the start date of
    the sublease, one of the present residents and one of many sublessees
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    Subleasing is your best option in case you find you can not stay within the condominium, and Young
    America has made the subleasing course of as simple as
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    Be sure that to ask your prospective subletters for private references (if you
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    be valid for another year. If any of this stuff happen before
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    Be willing to work around the schedules of involved subletters to provide them
    an entire tour of the place, including any facilities your house comes with,
    such as indoor parking, a pool, gymnasium, or courtyard.

    Assuming that your landlord consents to the sublease, keep in mind what you are getting yourself into.
    Whenever you first signal your lease, make sure to learn the language rigorously to see
    if you’re allowed to sublet the condo. Also, the subtenant could possibly be evicted for hire owed by the unique
    tenant. If you’re planning on subletting your condo for less than a couple
    of months, discover a local storage facility that permits flexible lease agreements
    or month-by-month rental agreements. Assuming your landlord approves, there are
    some main negatives of subleases (significantly if you
    have no intention of returning to the rental,
    and you merely need somebody to take over the remainder of your lease).

    Do not forget that your landlord could have merely terminated your rental settlement with a 30-day
    notice. Most landlords know that screening tenants is extremely essential and that the extra screening you do, the better your chances
    are of getting a good tenant that abides by the phrases of the lease and pays on time.
    Sublease Settlement: Sublease agreement has been signed and sublease price paid.
    Relying on the circumstances beneath which the
    Subtenant will take possession, an inexpensive time frame would likely be between 7 and 30 days.
    The sublessor is the tenant who is renting from the owner and who rents to the sublessee.

    If the owner commences a legal motion challenging the sublet and the tenant prevails in demonstrating that the withholding
    of approval was unreasonable or that the landlord acted in unhealthy faith,
    the tenant may recover his or her lawyer’s charges.
    You might be creating a legally binding contract
    among three parties: yourself, your landlord,
    and your subtenant. This is an agreement (the “Sublease Agreement”)
    to sublet real property in keeping with the terms specified below.
    Negotiate – Do not forget to negotiate the cost of utilities
    along with your subletters if you do not
    reside in a utilities included residence.

    In case your renter goes to foot the invoice, ask them to make the right preparations with the utility
    company (and be sure you make the utility aware of the
    new subletter). You can only change important phrases of the contract if the other
    events to the lease conform to it. This means your roommates have
    to approve of the person shifting in, the quantity of
    lease they will pay, and so on. All payments for utilities
    and other charges linked with the Subleased Premises,
    that are to be paid by the Sublandlord beneath the Grasp Lease,
    will be paid by the Subtenant for the rest of the Term.

    States akin to Delaware allow tenants to sublet their flats until the lease agreement prohibits them from doing so.

    Long gone is the monotonous paperwork, 20% broker charges,
    $5000 security deposits, or credit score checks. The test-in inspection kind
    is completed by the Subtenant inside an affordable amount of time after the Subtenant takes possession of the property.
    If subletting shouldn’t be allowed in your residence advanced
    and it is learned that you are or have been subletting your house for an extended period, your landlord has the suitable to evict you.

    A variety of times the individuals seeking to sublet an condo expect a deal.
    For instance, if Sebastian is renting an residence in Chicago with a 12-month lease and in month four he receives a job supply
    in Boston, he may decide to sublease his condominium
    to a different tenant for the remaining eight months.

    Before you start planning to maneuver out and sublease your residence, you may first
    have to get the correct permission from everybody
    involved with the house. Issues would be completely different if he was the absentee landlord who could not care
    less about what his tenants did, but it does not seem like he’s.
    If you care about being ethical in this situation, it’s best to tell
    him. The supposed sublease will grow to be your subtenant; you are still answerable for
    the condo till the lease expires. To get started, contact your leasing firm to determine how they deal with subleasing and retrieve
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    Typically an issue tenant is asked to depart, or is evicted , permitting
    the landlord to relet the property to someone else.
    Your landlord perhaps could earn more money, but he contracted
    with you to permit you use of the premises for the amount you’re to pay
    in hire and he should abide by the contract.
    You have in all probability either paid rent on a sublet room
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    Subletting with out the approval of the Palo Verde Housing Workplace is a violation of the lease and can jeopardize a pupil’s tenancy in Palo Verde.
    Even when the proprietor of the building is aware that you are
    living within the apartment, he doesn’t have any duty for any terms of your sublease settlement between you and the renter.

    The provisions of this Sublease Agreement are subject to
    the phrases and restrictions of the master lease (the “Grasp Lease”) dated March 25, 2018 between _________________________
    (the “Landlord”) and the Sublandlord, with respect to the
    next house and any improvements on those lands (the “Premises”) municipally described as:
    ______________________________________________. 2- Does the owner come out personally to inspect the property, do common maintenance,
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